Bet365 Bingo are set to be new Emmerdale Sponsors

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It was announced in a recent press release from Jason Spencer who is the Business Development Director of ITV that from March 12th 2012 Bet365 Bingo will be the new sponsors of hit ITV soap, Emmerdale. 

Jason explained that “Emmerdale is one of the most iconic ITV programmes and a highly sought after sponsorship property. It is with great pleasure that we are able to announce that Bet365 Bingo will be the new partner of the show for the next 24 months”.

Bet365 Bingo will replace the current sponsor Tombola who have been the primary sponsor since October 2009.  Tombola used their own CM's and players in their memorable adverts.  It will be interesting to see what Bet365 do in the coming weeks.

Emmerdale have in the past been sponsored by a number of commercial partners including Daz, Heinz Salad Cream, Calgon, Airwick, Veet and Lemsip.

Read the full official press release here!

Emmerdale Facts

  • The show was created by Kevin Laffan and was first broadcast in 1972.
  • Alan Turner played by Richard Thorpe is the longest serving character of the soap.
  • Emmerdale have released nemerous DVD's including the Plane Crash, Post Office Robbers Caught and Alice Dingle's Euthanasia Pact.